By the end of the campaign period, banking signups increased +41% vs. the pre-campaign period. Regions supported by the awareness campaign saw increased signups by +34% – resulting in a Net +15pt increase overall.
By the end of the campaign period, banking signups increased +41% vs. the pre-campaign period. Regions supported by the awareness campaign saw increased signups by +34% – resulting in a Net +15pt increase overall.
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