Media Done Right
We're an independent media agency for those who prioritize quality, depth, and genuine human connection.
Media Done Right
We're an independent media agency for those who prioritize quality, depth, and genuine human connection.
The Wrong Way Has Taken Over
The media landscape has become littered with quick fixes, gimmicks and shortcuts that all lead to hollow results that don't last.
Media has lost its way and we're here to correct it.
Outcomes, Not Optics
Outcomes, Not Optics
Outcomes, Not Optics
We’re here to grow businesses - not validate dashboards.
Our media is measured by impact: revenue, share, results. We don’t chase CPMs or CTRs - we chase meaningful growth.
Brand & Performance
Outcomes, Not Optics
Outcomes, Not Optics
Short-term wins mean little without long-term value.
We build strategies that deliver both - performance today, brand strength tomorrow. It’s how we drive real incrementality.
Precision at Scale
Tech That Serves Strategy
Tech That Serves Strategy
Scale isn’t about reaching everyone - it’s about reaching the right ones.
We target high-value markets and moments to stretch budgets, boost relevance, and beat bigger spenders.
Tech That Serves Strategy
Tech That Serves Strategy
Tech That Serves Strategy
We use tech to think smarter, not spend dumber.
Our tools unlock insight, streamline planning, and keep media efficient - no inflated CPMs, no empty dashboards.
The right way wins here
We're here to champion growth that stands for something more.
At Epitaph, media is more than math.
It's a craft. A connection. A responsibility.
We hold ourselves to a higher standard because the brands we work with deserve nothing less.
KIDS HELP PHONE
Awarded a Cannes Gold for Use of Data and Analytics, a Cannes Gold for Data Integration, and a Cannes Silver for Audience Insights, the Defining Help campaign reframed how adults understand youth mental health.
Most parents believe their kids are okay, yet one in two young people struggle alone. Kids Help Phone sees this through four million annual interactions.
Using 50 million anonymized data points, we turned real youth conversations into contextually relevant media placements, matching messages to the moments and environments where support was needed most.
By bringing real needs to life through data, the campaign made the scale and urgency of youth mental health impossible to ignore, driving unprecedented support for Kids Help Phone.
GARBAGE MEDIA
On average, brands spend $72 billion on media annually, but 41% of that is wasted due to poor oversight from media agencies. With the rise of programmatic ad buys, media agencies have shifted away from the true craft of media – one that values quality, depth, and genuine human connection, instead, prioritizing impressions and automated tools.
Setting out to challenge the status quo, Epitaph Group created Garbage Media, a thought-provoking stunt designed to create conversation and drive real change within the media industry.
Listing less-than-desirable placements near well-known and high-traffic locations, on the open market exchange, Epitaph successfully sold the Garbage Media placement to real media agencies for several brands across the QSR, tourism and CPG categories.
This stunt demonstrates in real time how careless planners have become, and how an obsession with the number of impressions can lead to wasted media budget.
KICKING HORSE COFFEE
Kicking Horse set out to own bold, no-compromise coffee for people who go all in, driving deeper brand relevance and business growth.
The “Here’s to the Hellbent” campaign delivered high‑reach, high‑impact media, using a fully integrated mix to connect with its core audience at scale and reinforce the brand as the fuel behind relentless pursuits, built to drive results, not just awareness.
NULO PET FOOD
Nulo wanted to own performance at the intersection of athletes and their pets during the 2026 Milan Cortina Winter Olympics, reframing pet nutrition as an extension of elite training.
By leveraging Olympic athletes and their real-life relationships with their pets, the campaign built emotional relevance at scale, driving over 46M impressions, accelerating sales, and delivering measurable business growth beyond media alone.
MAPLE
Maple aimed to lead instant, always‑on healthcare access in the GTA, launching Health Yeah Polaris to drive adoption and real patient growth.
The campaign used high‑impact, high‑reach media to cut through category noise, pairing bold creative with a full‑funnel approach that moved consumers from awareness to action, positioning Maple as the go‑to for fast, trusted care and delivering measurable business results. Health Yeah!
SIRIUSXM
SiriusXM’s 2026 commuter campaign was built to drive subscription growth and retention by focusing on high intent, in‑car listening moments. The media approach prioritized data‑driven audio, in‑vehicle targeting, and talent integrations, capturing audiences in peak commute windows with high attention and conversion potential. Optimized to subscription KPIs with acquisition, conversion, and churn reduction, with MMM modelling validating the impact of commuter media on subscriber growth.