Media Done Right
We're an independent media agency for those who prioritize quality, depth, and genuine human connection.
Media Done Right
We're an independent media agency for those who prioritize quality, depth, and genuine human connection.
The Wrong Way Has Taken Over
The media landscape has become littered with quick fixes, gimmicks and shortcuts that all lead to hollow results that don't last.
Media has lost its way and we're here to correct it.
Outcomes, Not Optics
Outcomes, Not Optics
Outcomes, Not Optics
We’re here to grow businesses - not validate dashboards.
Our media is measured by impact: revenue, share, results. We don’t chase CPMs or CTRs - we chase meaningful growth.
Brand & Performance
Outcomes, Not Optics
Outcomes, Not Optics
Short-term wins mean little without long-term value.
We build strategies that deliver both - performance today, brand strength tomorrow. It’s how we drive real incrementality.
Precision at Scale
Tech That Serves Strategy
Tech That Serves Strategy
Scale isn’t about reaching everyone - it’s about reaching the right ones.
We target high-value markets and moments to stretch budgets, boost relevance, and beat bigger spenders.
Tech That Serves Strategy
Tech That Serves Strategy
Tech That Serves Strategy
We use tech to think smarter, not spend dumber.
Our tools unlock insight, streamline planning, and keep media efficient - no inflated CPMs, no empty dashboards.
The right way wins here
We're here to champion growth that stands for something more.
At Epitaph, media is more than math.
It's a craft. A connection. A responsibility.
We hold ourselves to a higher standard because the brands we work with deserve nothing less.
GARBAGE MEDIA
On average, brands spend $72 billion on media annually, but 41% of that is wasted due to poor oversight from media agencies. With the rise of programmatic ad buys, media agencies have shifted away from the true craft of media – one that values quality, depth, and genuine human connection, instead, prioritizing impressions and automated tools.
Setting out to challenge the status quo, Epitaph Group created Garbage Media, a thought-provoking stunt designed to create conversation and drive real change within the media industry.
Listing less-than-desirable placements near well-known and high-traffic locations, on the open market exchange, Epitaph successfully sold the Garbage Media placement to real media agencies for several brands across the QSR, tourism and CPG categories.
This stunt demonstrates in real time how careless planners have become, and how an obsession with the number of impressions can lead to wasted media budget.
EQ BANK
We helped EQ Bank, a budding challenger bank, increase signups and notoriety by targeting high-attention events like the NHL Playoffs and Super Bowl. This strategy led to an increase in signups and boosted engagement metrics, including logins and transactions.
KIDS HELP PHONE
Rise Up, a 24/7 wellness support service for Black youth in Canada, aimed to raise awareness of its mental health services. Partnering with platforms like Wattpad for user-generated content and leveraging search, social, and OLV campaigns, the initiative increased awareness and doubled engagement for those seeking support.
KICKING HORSE COFFEE
We launched Kicking Horse Coffee in Canada with a bold strategy, targeting our “Ass Kicker” coffee drinkers instead of the usual morning ritual. By advertising on Amazon’s PrimeMonday Night Hockey, we connected with high-energy sports enthusiasts, successfully introducing Canadians to the finest roasted coffee from The Rockies.
COBS BAKERY
To boost in-store traffic and bagel sales, we launched an integrated campaign targeting 300 Cobs locations for National Bagel Day. Using digital media, we sparked conversations about the pronunciation of "bagel." The campaign resulted in a significant lift in unaided awareness, among bread buyers and new customers, during the campaign period.
NULO PET FOOD
Nulo and its eight endorsed Olympians, aimed to make a strong impact across the U.S. during the Paris Summer Olympics. To maximize reach while staying cost-efficient, we developed custom media opportunities with major platforms like NBC/Peacock and ESPN in the markets that mattered most. The result was a lift in all key brand metrics and a boost in nationwide sales.
SIRIUSXM
As a key sponsor of the Toronto Raptors, SiriusXM aimed to raise awareness among sports enthusiasts. We collaborated with PR to execute a Union Station takeover and a social media campaign, bringing users closer to the Raptors via @siriusxmnbaradio (Ch. 86) on the SiriusXM app.
PERONI
In 2024, Peroni partnered with Formula One's Scuderia Ferrari to boost engagement and awareness among Canadians traveling between Toronto and Montreal for the Canadian Grand Prix. Airport takeovers at Billy Bishop and Pierre Elliott Trudeau directed travelers to Peroni's pop-up in downtown Montreal. This campaign successfully increased pop-up traffic and dwell times, meeting Peroni's activation KPIs.
CO-OPERATORS
We partnered Co-operators with The Social on CTV to promote their sustainability initiative, Claim Changers. The collaboration highlighted waste from construction and demolition and featured a cleaning facility where Co-operators salvages items from landfills. The initiative was amplified through Meta, YouTube, Programmatic, and CTV activities, along with influencer outreach targeting environmentally conscious sustainability seekers.